Bombay Sapphire unveils travel retail exclusive Premier Grand Cru Tuscan Juniper

By Chris Madden in Latest News, Liquor & Wines, Product News, Retail News June 8, 2023 0

The small-batch special edition is available at select airports worldwide

Bombay Sapphire has released its newest travel retail exclusive, Premier Grand Cru Tuscan Juniper, a new super premium expression which celebrates the flavours of Tuscan juniper and underlines the brand's commitment to sustainable production and craftsmanship.

Created using late-harvest juniper berries, the small-batch gin is the result of relationships built up by the brand and new Master of Botanicals Alessandro Garneri. It is created using methods passed down through generations, with all the botanicals sourced from sustainable certified suppliers.

Garneri explained: "We are delighted to release Bombay Sapphire Premier Cru Tuscan Juniper into global travel retail, a perfect international showcase for us to introduce the latest expression of the skill and meticulous craft that define our quest to produce the world's finest super premium gin."

Taping into a surging demand for premium gin, Bombay Sapphire's parent company Bacardi says the gin category is set to remain the fastest growing spirits category, according to IWSR, with the super-premium sector set to double in the next three years and premium and above on track to make up 45% of the gin market by 2025.

"We know that travellers are in constant search for exclusive products and experiences and that there's a rising number of gin connoisseurs in the market for premium gins who want a sophisticated taste profile," said Bacardi Global Travel Retail Head of Marketing Ignacio Vazquez.

"With its unique Italian flavors, Bombay Sapphire Premier Cru Tuscan Juniper brings gin lovers the opportunity to savor and appreciate the nuances of its pure and multi-layered taste profile.

"Our ambition with this latest innovation, is to build on Bombay Sapphire's position as the top-selling premium gin in the channel (IWSR 2021), bringing excitement to the category, delighting travelers and delivering greater profitability for retailers."